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That was the day when 90 employees of Fayetteville-based PR firm Mitchell Communications Group were running around the region buying books for children, paying utility bills for strangers, and committing several other random acts of kindness as part of their annual one-day community involvement program, MCG Ignite.
Each year since 2010, the company has divided up about $5,000 among their employees around the holidays, broken them into teams, and asked them to go out and do as much good in the community as they can for the day as part of the Ignite program.
They have accomplished some pretty big things since then, too.
Each holiday season since 2010, Mitchell employees have divided about $5,000 in company funds, broken into teams, and then set out for a full day of community service.
They have accomplished some pretty big things since then, too.
In 2012, an Ignite team payed the adoption fee for every animal in the Fayetteville Animal Shelter.
Other groups redesigned websites for local nonprofits, donated to local food pantries, and purchased books for local schools.
They’ve helped individuals in need as well. One team stopped strangers outside of pawn shops to help them buy back their valuables one year, while others bought groceries and paid past-due utility bills for people who were struggling during the holidays.
The tradition began five years ago, after company founder Elise Mitchell had returned from a trip to establish an endowment at her Alma Mater, Abilene Christian University.
“She came back from that trip on a high,” said Sarah Clark, company president. “She just felt so good being able to give back, and she wanted everyone to have that feeling.”
That year, Mitchell established the Ignite program to instill a culture of volunteerism and giving at her company, and to make sure every employee got to experience what it is like to help out in the community.
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