Close

Uh oh...

It appears that you're using a severely outdated version of Safari on Windows. Many features won't work correctly, and functionality can't be guaranteed. Please try viewing this website in Edge, Mozilla, Chrome, or another modern browser. Sorry for any inconvenience this may have caused!

Read More
Close
Northwest Fayetteville
Get directions
Northwest Culture 0

Fayetteville Police Humor on Facebook

T

They say you catch more flies with honey than with vinegar.

Along those lines, officers with the Fayetteville Police Department have recently discovered that a little bit of honey in the form of humor might also be among the best ways to catch criminals.

Over the past six months, masterminds Sgt. Craig Stout and Corpoal John Snyder have more than tripled their following on Facebook using an out-of-the-box approach to everyday postings on the social networking site.

Instead of dry and straightforward posts, theirs are littered with pop culture references, memes, song lyrics, and well-written, humorous commentary that have proved to help spread their messages further.

Those extra eyeballs and participation from the public has in turn, helped the department to catch the criminals they’re seeking.

Lightening up online

Fayetteville police

A post by Sgt. Stout paying tribute to (and poking fun at) Corporal Snyder

Stout said the change in tone on the department’s Facebook page is no accident.

“About a year ago, I went to some social media training put on by Aaron Slader with the Rosenberg Police department,” Stout said. “They are kind of a trendsetter in that they have the third largest police department page, and they’re just a small community outside of Houston, Texas.”

The Rosenberg page admins use a similarly fun approach, and have built a following of more than 100,000 Facebook fans.

That success has led to other departments around the country trying to utilize a little bit of humor with their social media posts in order to more effectively connect with the public, and get more mileage out of their social media posts.

“After those classes, I realized we could bring the idea back (to Fayetteville) and have some fun with it,” he said. “So we started lightening up a bit.”

Not long after Stout’s return, officer Jonathan Snyder was assigned to help with the project after he was injured in a motorcycle accident in the line of duty.

Snyder, it turned out, has a real knack for writing, and also connecting with folks through social media.

“At the time, (Snyder) didn’t even have a Facebook page,” Stout recalled. “But he has a really quick wit, a large vocabulary, and is very intelligent. So I put him on it, and it has really taken off.”

Fayetteville police

One of Snyder’s greatest hits

Meet the
author.

Learn more about .

A little about .

Dustin Bartholomew is the co-founder of Fayetteville Flyer, an online publication covering all things news, art and life in Fayetteville, Arkansas since 2007. A graduate of the Department of English at the University of Arkansas and a lifelong resident of the area, he still lives in east Fayetteville with his son Hudson, daughter Evelyn, his wife Brandy, and his two dogs Lily and Steve. On occasion, he tickles the ivories in a local band called The Good Fear.

Read more stories by Fayetteville Flyer - Dustin Bartholomew

 

Visit Fayetteville Flyer - Dustin Bartholomew’s Website

Like this story? Read more from Fayetteville Flyer - Dustin Bartholomew

0
0
0
0
0
0

Join the Conversation

Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

 
 

Submit a photo

We select one featured photo per week, but we show many more in our gallery. Be sure to fill out all the fields in order to have yours selected.
  • Accepted file types: jpg, png.
Regions Topics
Social

What are you looking for?

Explore Arkansas

Central Arkansas

Little Rock, Conway, Searcy, Benton, Heber Springs

Northwest Arkansas

Fayetteville, Bentonville, Springdale, Fort Smith

South Arkansas

Hot Springs, Pine Bluff, Texarkana, Arkadelphia

Explore by Topic