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Experience Fayetteville is hoping to start a Razorback game day tradition in 2026 that takes advantage of a new trail route from Dickson Street to Razorback Stadium.
Officials this week announced plans for a “Trailgate” parade from the Upper Ramble area on Dickson Street to the HogTown celebration featuring live music on Maple Street each game day.
Visitors would be encouraged to park in public spaces in the Dickson Street and downtown Fayetteville area, and walk together on the less-than-1-mile route. The fan parade would start around 2 hours before kickoff and would make its way from the Upper Ramble along the Razorback Greenway to Maple Street, and then up Maple to the stadium.
The route takes advantage of a new trail along Maple Street that was completed over the summer.
Officials say the walk takes around 20 minutes, and fans could spend about an hour at HogTown before heading into the stadium. Fans are also welcome to follow the route at their leisure before or after the organized fan parade, of course, and the route will be marked with signage for their convenience.
HogTown is the UA’s pregame festival that has been a part of the game day experience in recent years. The event is set up outside the north side of the stadium along Maple Street on game days, and includes live music, food trucks, a beer garden and other festivities.
The idea behind Trailgating is to encourage visitors to spend some time downtown before and after the game.
“Razorback football is one of Fayetteville’s most celebrated traditions, and Trailgating gives fans a new way to experience that energy from downtown all the way to the stadium,” said Ryan Hauck, CEO of Experience Fayetteville, in a news release. “It creates a fun and welcoming connection between our entertainment districts and campus while encouraging visitors to spend more time supporting Fayetteville’s restaurants, shops and local businesses before and after the game.”
A landing page featuring information on available parking downtown, a schedule, maps, accessibility and more is available at Experience Fayetteville.
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